Feature · Product & collection FAQs
Answers shoppers and AI agents can quote.
Generate product and collection FAQs in bulk, stored natively in Shopify.
Your customers are asking ChatGPT, Claude and Gemini about your products. Pelican writes the answers from your real product data, so there's something true for them to find.
- Unlimited AI FAQ generation on every plan
- One shared library across products and collections
- FAQPage structured data, switched on by default
↑ Suggest, review, publish · nothing saves until you approve it
From blank product page to answered.
Six jobs, done natively in Shopify.
Generate in bulk
Pelican reads each product's title, type, description and the metafields you choose, then drafts question-and-answer pairs you accept, edit or regenerate.
Collection FAQs
Answers written from what's actually in the range: brands, product types, options and price spread. They can link to related collections too.
One shared library
Write "Do you ship internationally?" once and attach it everywhere. Edit it once, or split off a copy for one product.
Import from CSV
Already have FAQs in a spreadsheet or another app? Upload product ID, question and answer and it runs in the background.
Theme blocks
Product and collection FAQ blocks with accordion, styled or raw HTML output, and custom colours. The collection block works on any page.
Structured data
Every block emits schema.org FAQPage markup, so search engines and AI crawlers read each answer directly.
- Filter the sidebar to No FAQs
- Select a product, click Suggest FAQs
- Click Accept All (or pick your favourites)
- Done. FAQs are live on that product
Under a minute per product.
Add it once. It lands on the whole group.
Colour variants sold as separate products, the pieces of a set, the sizes of one wetsuit. They usually need the same FAQs.
- Add an FAQ to one product and it's added to the related ones at the same moment.
- Every related product starts selected. Click a thumbnail to leave one out.
- They get the same FAQ, not a copy. Edit it later and it changes on all of them.
- Each product keeps its own FAQs. Nothing is removed, reordered or added twice.
- Set it up once: pick a product grouping metafield on the FAQ prompt, like the one Product stitching fills in.
Simple theme block
Control how it looks.
Add the Product FAQs app block to your product template in the Shopify theme editor. It pulls in whatever FAQs are assigned to that product and displays them as an accordion or text.
Use it out of the box for a clean, on-brand accordion that's already doing the AI and SEO heavy lifting in the background, or take full control of the markup and styling if your theme needs something specific.
Raw HTML output hands your theme plain h3 and p tags with no styling of Pelican's own. Your theme's CSS takes over completely.
Built for the people who own the catalogue.
Fewer "does it…" emails
Sizing, care, shipping and compatibility answered on the page, before the customer asks.
Something for AI to quote
A question-and-answer pair is the format AI assistants most readily surface. Give them yours.
FAQs across every client
Bulk generation and CSV import turn a week of copywriting into an afternoon of review.
Each FAQ is a native Shopify faq_item metaobject, linked from the product. Uninstall Pelican and every answer stays in your store.
Automated at catalogue scale.
★★★★★
“We've been using it to automate product enrichment, colour stitching, and FAQs across our catalogue, and it's helping us streamline internal processes while improving how our products show up in search and AI/LLM results.”
★★★★★
“Product Pelican has made navigating the confusing, overwhelming buzzword-filled world of GEO incredibly simple.”
Questions about FAQs.
Product pages or collection pages?
Both. Product and collection FAQs share one library. Every SEO person I kept talking to was still saying FAQs are much more valuable on the collection page.
Martin Cox, co-founder
Can I tell it what not to say?
Yes, in the FAQ prompt. Obviously you can tell it what it’s not allowed to say as well.
Martin Cox, co-founder
Where are my FAQs stored?
In your own Shopify store, as metaobjects linked from each product or collection. They're not in Pelican's database, so they survive uninstalling the app.
How do FAQs show up on my storefront?
Add the Product FAQs block in the theme editor, usually below the description. Choose Styled or Raw HTML output, accordion on or off, and your own colours.
Does it add structured data?
Yes. The block outputs schema.org FAQPage JSON-LD by default. If another app already does, switch one of them off to avoid duplicate markup.
Can I reuse one answer across many products?
Yes. Product and collection FAQs share one library. When you edit a shared answer, you choose to update it everywhere or make a separate copy.
Can I import FAQs I've already written?
Yes. Use Import FAQs and upload a CSV with product_id, question, answer, one FAQ per row.
Will adding FAQs slow my product pages down?
No extra database calls. It's native Shopify data, so it loads the way the rest of your product page does.
Does this work with my theme?
Yes. Use Raw HTML output if you want your theme's CSS to fully control the look, or Custom Styles if you want your own fonts and colours without leaving Pelican's markup behind.
Will AI assistants actually read this?
That's the point of the FAQPage JSON-LD added automatically to every FAQ block. It's the same structured data format AI search tools and LLMs are built to parse for question-and-answer content.
“Just weaving in terms like ‘is this product good for wearing to after-work drinks’, identifying that type of search terminology.”
Martin Cox · Co-founder, Native App Co
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