Feature · Google Shopping fields
The fields your Google feed is missing.
Google category, condition, gender, age group and custom labels, written to the product.
Your feed is only as good as the product data behind it. Pelican fills the Google Shopping fields on your products, ready for your feed app or Google channel to pick up.
- Google category looked up, not guessed
- Condition, gender, age group and custom labels
- Off until you switch it on
Feed data, on the product.
Google product category
Looked up from the product's Shopify category, so the two can't disagree.
Condition
new, refurbished or used. Safe for almost any catalogue.
Gender and age group
For apparel and accessories. Leave them off for homeware, tools or food.
Custom product
Marks handmade, made-to-order and own-brand items with no barcode.
Custom labels 0 to 4
Yours to define: season, margin band, bestseller status.
Only valid values
An answer outside Google's list is dropped, not written.
“Great tool if you're looking to enhance discoverability and reach a wider audience without spending hours on manual updates.”
Built for the people who own the catalogue.
The basics, filled
Category, condition and apparel fields across the catalogue, not product by product.
Custom labels worth using
Group products in your campaigns by season, margin band or bestseller status.
No extra mapping
Values land in the field set feed tools already read.
Everything is saved on the product in the mm-google-shopping field set, the same place feed tools read from.
Questions about Google fields.
Does Pelican submit my feed to Google?
No. Pelican writes the product data. Your feed app or Google channel picks it up on its next sync.
How does it choose the Google product category?
It doesn't. Shopify's taxonomy carries a matching Google category, so Pelican looks it up.
What does "Approximate" next to a Google category mean?
Your Shopify category is newer than the mapping, so the nearest parent was used. It's still a valid Google category.
Should I turn on every field?
No. Condition suits almost any catalogue. Gender and age group are for apparel, so test them on a few products first.
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