Product Pelican is the Shopify-native PIM for the agentic commerce era. Audit, enrich, stitch and govern your product data — without ever leaving Shopify, and without spreadsheets.
↑ See Pelican in action
↑ Product Health dashboard. Twelve audit checks, every product, in seconds.
Agentic commerce isn't coming — it's here. AI-driven traffic up 8×. AI-powered orders up 13×. New buyer conversion running 2× above every other channel. The merchants who win this decade have one thing in common: clean, structured, well-attributed product data. Pelican gets you there.
"Catalog-powered AI search converts 2× higher than general AI. The actual moat is what the agent is pulling from. The model isn't the differentiator. Your data is."
Khalid Chao · Senior Solutions Engineer @ ShopifySource: Shopify Q1 '26 earnings · Pelican is built for the catalogues that win on these surfaces.
This is the bit that gets us excited. Native Shopify automation that nobody else can ship — because nobody else lives where the data lives.
Automatically link related products — colour options, "pair it with", "complete the set". Pelican reads your catalogue and builds the relationships for you, the way a good merchandiser would. Cross-sells, upsells and discoverability without a single manual link.
Native unlock. Shopify product relationships, automated.
Shopify's product taxonomy is incredible — but the category metafields underneath it are a minefield. Pelican now populates them automatically in bulk, perfectly aligned with the official taxonomy. Better filters, better search, better Shop, better Google integration. All native.
Mat built this overnight. Apparently it was supposed to be hard.
Missing SKUs. Missing barcodes. Missing images. The data debt every catalogue carries quietly until something breaks. Pelican now finds the gaps, suggests the fixes, and applies them at scale. Less spreadsheet archaeology, more shipping.
Three audits. One workflow. Done.
Pelican looks at every product image and writes alt text that actually describes what's there — colour, material, context. Generate one at a time, generate all in bulk, edit the suggestion before saving. Better for screen readers, better for Google Images, better for the AI agents now crawling your storefront.
Generate. Apply. Or save all. Your call, every time.
Suggest categories from Shopify's official taxonomy for every product missing one. Confidence scores tell you which ones are bulletproof and which need a glance. Powers better search, filters, Shop and Google integration. Done manually, this is a multi-week project. Done in Pelican, it's an afternoon.
The native unlock. Done right, this powers half the platform.
Spot vague titles, short titles, missing descriptions, weak descriptions, ambiguous language, unclear options — then rewrite them in your brand voice. Grounded in your existing product data, images and taxonomy. Not hallucinated.
Guard rails on. Preview & approve before anything ships.
One dashboard. Active products, total variants, products with issues, clean products. Twelve audit checks underneath: no images, only one image, missing alt text, no category, vague titles, short titles, no description, short description, ambiguous language, unclear options, missing SKUs, zero-price variants. Switch to GEO Score for the agent-readiness view.
Diagnose & fix. Free scanners stop at the report. We don't.
Each image card shows the product, the filename, the current issue, the AI suggestion, and a character count. Edit the suggestion in place, accept it, regenerate it, or copy it.
Hit Generate All for bulk suggestions. Hit Save All when you're confident. The whole thing is built around merchant control — Pelican never changes anything you haven't approved.
Every category suggestion comes with a confidence rating — High, Medium, or worth-a-second-look. Run Suggest All across thousands of products in one go.
The high-confidence ones can be applied in bulk without a glance. The medium ones get a quick review. The job that used to take a week takes an afternoon.
Colour options grouped. "Pair it with" pairs surfaced. "Complete the set" sets stitched. Pelican reads your catalogue's signals — names, SKUs, attributes, taxonomy — and builds the relationships natively in Shopify.
Better cross-sell, better upsell, better discoverability. Native to the platform, not bolted on through a recommendation widget that breaks the moment your theme changes.
Missing SKUs. Missing barcodes. Missing images. The kind of stuff that sits quietly broken in every catalogue until ChatGPT recommends a competitor's product instead of yours.
Pelican spots the gaps, suggests sensible fixes — pulled from product data, vendor data, variant data — and applies them in bulk. The boring work, automated.
Pelican's AI isn't a black box. Every prompt — for titles, descriptions, alt text, categories — is yours to edit. Add brand voice. Add shipping messaging. Add merchandising rules. Add what to never say.
Update the prompt, regenerate the suggestions, ship. Reset to defaults whenever you want.
Twelve checks across content, images, taxonomy and merchandising data. Catalogue health scoring built in. Know what's broken before agents do.
AI with guard rails you control. Generate or rewrite titles, descriptions, alt text, categories and metafields — at catalogue scale, in your brand voice.
Automatic product relationships, colour groups, "pair it with" pairs, "complete the set" sets. Native Shopify, not a third-party widget.
Workflows that scale: roles, approvals, scheduled changes, audit logs, multi-store, multi-locale. The PIM layer the platform's been missing.
GEO. UCP. ACP. AEO. SEO. The acronyms are multiplying weekly, and every free scanner gives a different score on the same store.
Underneath all of it, every scoring tool is measuring the same thing: is your product data rich, accurate, structured, and honest?
Protocols come and go. Great product data outlasts all of it. That's the only long-term bet — and the playbook below is how we think about getting there.
"AI readiness tools are popping up everywhere. But what does it actually mean for your Shopify store? And how do you prioritise what to do?"
Read the playbook →I didn't set out to build a PIM. I was vibe-coding a few product audits for Shopify merchants — completeness checks, taxonomy gaps, SEO holes. Then I added AI to fix what the audits found. Then bulk actions. Then stitching. Then governance.
One day I looked at it and went: oh shit, I've accidentally built a PIM — and it lives 100% inside Shopify.
Turns out the right way to build one was never to build a separate system. It was to build it where the data already lives — with proper AI guard rails, and ultimate control left in the merchant's hands.
Free to install. Native to Shopify. Built by people who've been in the ecosystem for fourteen years.
Install Product Pelican →