Because good product data is good business.
↑ The full tour — audit, enrich, categorise, stitch
Pelican takes the data you have and turns it into the rich content you need — and not just for your online store. Good product data feeds every part of your tech stack.
Our principle is simple. If your product catalogue is healthy, everything that feeds on your product data will also be healthy.
“Awesome app and saved me so much time updating alt tags and other product attributes. Highly recommend!”
“Product Pelican has made navigating the confusing, overwhelming buzzword-filled world of GEO incredibly simple.”
“We’ve been using it to automate product enrichment, colour stitching, and FAQs across our catalogue, and it’s helping us streamline internal processes while improving how our products show up in search and AI/LLM results. Highly recommend.”
“The audit makes it super easy to spot gaps and quickly action without the manual effort.”
“Great tool if you’re looking to enhance discoverability and reach a wider audience without spending hours on manual updates.”
“What’s best is that the app feels like a native Shopify feature rather than a third-party app. It’s already saving us hours of work while helping improve our SEO.”
“Product Pelican found a lot of improvements on my product pages and all that new category data is stored natively in Shopify.”
Agentic commerce isn't coming — it's here. The merchants who win this decade will have one thing in common: clean, structured, well-attributed product data. Pelican gets you there.
"Catalog-powered AI search converts 2× higher than general AI. The actual moat is what the agent is pulling from. The model isn't the differentiator. Your data is."
Khalid Chao · Senior Solutions Engineer @ ShopifyGenerate image ALT text, descriptions, metafields. Edit the suggestions in place. Choose your source data and use our image recognition AI.
Hit Generate All for bulk suggestions. Hit Save All when you're confident. The whole thing is built around merchant control — Pelican never changes anything you haven't approved.
Every category suggestion comes with a confidence rating — High, Medium, or worth-a-second-look. Run Suggest All across all your products in one go.
The job that used to take a week takes less than an hour.
Colour options grouped. "Pair it with" pairs surfaced. "Complete the set" sets stitched. Pelican reads your catalogue's signals — names, SKUs, attributes, taxonomy — and builds the relationships natively in Shopify.
Create cross-sells, upsells, filter categories. Native to the platform, not bolted on through a recommendation widget that breaks the moment your theme changes.
Your customers are asking ChatGPT, Claude & Gemini about your products.
Generate the answers so the LLMs recommend your products.
One number for the catalogue, then the breakdown behind it — descriptions, images, alt text, categories, metafields. You see what's missing before a customer, or an AI, does.
Run it on 250 products or 25,000. The audit tells you where the value is hiding, so you fix the things that move the needle first.
Every product gets a GEO score, which assesses the core bits of your product data. These are the same signals an LLM leans on when it decides which product to name in an answer.
But more importantly, we give you the recommendations and tools to fix the gaps, and stop losing the recommendation to a competitor with better-written data.
Not vibes. Specifics.
You've got 60 collections and a handful have copy. Writing the rest by hand is a day you'll never actually schedule, so it never happens. Pelican flags every empty one and writes them all in a single pass, on brand, shipping and USPs included.
A day's work. Done over a coffee.
Sorting a collection by hand lasts until the next restock, then it's wrong again. Set a Merchandise Ruleset once - in-stock up, sold-out down, featured promoted - and it holds every time inventory moves. You stop babysitting the grid.
Set it once. Stop touching it.
Before a sale you'd click through every collection hunting for broken bits: empty grids, missing images, thin copy. Collection Audits lists all of it on one screen, so you fix the campaign before launch instead of after the first complaint email.
An afternoon of clicking. Now one screen.
Default Shopify sorting drops sold-out products, image-less products and yesterday's leftovers right where shoppers land. A merchandiser would fix it every morning. Nobody has time to fix it every morning.
So Merchandise Rulesets do it for you: sort, promote, demote, bury the dead stock, and re-sort on a schedule. Native to Shopify, stored as a metaobject you own. Set the rule once. The grid sorts itself, forever.
"Sort order is a merchandising decision. You're either making it, or leaving it to a date field."
Pelican's AI isn't a black box. Every prompt — for titles, descriptions, alt text, categories — is yours to edit. Add brand voice. Add shipping messaging. Add merchandising rules. Add what to never say.
Update the prompt, regenerate the suggestions, ship. Reset to defaults whenever you want.
I didn't set out to build a PIM. I was vibe-coding a few product audits for Shopify merchants — completeness checks, taxonomy gaps, SEO holes. Then I added AI to fix what the audits found. Then bulk actions. Then stitching. Then governance.
One day I realised: oh shit, I've accidentally built a PIM — and it lives 100% inside Shopify.
Turns out the right way to build one was never to build a separate system. It was to build it where the data already lives — with proper AI guard rails, and ultimate control left in the merchant's hands.
GEO. UCP. ACP. AEO. SEO. The acronyms are multiplying weekly, and every free scanner gives a different score on the same store.
Underneath all of it, every scoring tool is measuring the same thing: is your product data rich, accurate, structured, and honest?
Protocols come and go. Great product data outlasts all of it. That's the only long-term bet — and the playbook below is how we think about getting there.
"AI readiness tools are popping up everywhere. But what does it actually mean for your Shopify store? And how do you prioritise what to do?"
Read the playbook →Free to install. Native to Shopify. Built by people who've been in the ecosystem for fourteen years.
Install Product Pelican →
