It's time to unleash our automation library: Jobs.

Stuff you can now automate in your Shopify store using Pelican.

We deliberately held off building too much automation in Product Pelican when we started out. Mainly because we wanted to build trust that our AI content population tools work.

Generating image descriptions
Populating the Google Shopping metafields in Shopify
Product stitching
SEO metafields
Importing keywords and FAQs
Automating product publishing
Self-detonating content, like promo messaging that removes itself after Black Friday

Install on Shopify → Run a free audit

In the app

Watch Pelican do the work.

Google Shopping fields

Google category, condition, gender, age group and custom labels, ready for your feed.

Product stitching

Link colourways and sibling styles by SKU or title pattern, written to a metafield your theme reads.

Merchandising rulesets

Sort, promote, demote and bury sold-out stock, then re-sort on a schedule.

Image analysis

Pelican looks at up to three photos per product, so the copy describes the real thing.

AI metafields & filters

Category attributes and your own metafields, filled in the same pass as the description.

Collection audit

Empty collections, thin copy, missing banners and SEO, and pages nobody has touched in 90 days.

01 · The jobs

Jobs you'd rather not do.

More jobs, Flow triggers and templates are on the way.

Image alt text

Writes alt text for product images that have none.

Product categories

Suggests a Shopify category for products without one.

Google Shopping fields

Fills empty Google Shopping fields such as condition, gender and age group.

Questions & keywords

Imports search questions and keywords from a CSV, for the AI to use when it writes.

Product stitching

Links related products to each other, such as other colours of the same style.

Collection merchandising

Keeps the products in your collections in the order your rules set, on a schedule.

Shopify Flow

Automates product publishing. A product stays in draft until it has a photo, then goes live by itself.

Weekly report

Emails a summary of your store's GEO score and opportunities.

How a job works

It finds the gap. You decide.

Pelican finds the gaps. It checks your active products in the background, every day.
It prepares the fix with your own AI prompts.
It asks you, or applies it. Every job starts on Ask me first, so nothing changes until you approve.

Jobs only fill blanks.

“The boring but important stuff, like adding alt text to your images and doing your product categorisation, you can just set jobs to run that.”
Martin Cox · Co-founder, Native App Co

02 · FAQs

Questions about Jobs.

Which tasks should I automate?

The low risk, high volume ones. We always recommend reviewing by hand for a couple of weeks before turning automation on.

What's the difference between Ask me first and Automatic?

On Ask me first, Pelican prepares each fix and waits for you to approve, edit or dismiss it. On Automatic it applies fixes as it prepares them, and lists what it did under Activity.

When does Pelican offer to run a job automatically?

Once you've approved a run of suggestions with almost no changes. For categories, Automatic only applies high-confidence matches. The rest still wait for you.

Can I undo what a job did?

For alt text and categories, yes. Activity keeps the last 14 days, with undo for one fix or a whole day. Google Shopping fields have no undo, so stay on Ask me first until you trust the results.

Will a job overwrite what's already there?

No. A job never replaces a value that is already there. A suggestion you dismiss doesn't come back either.

How fast does a job get through a big catalogue?

Each job prepares a set number of suggestions a day, so a large catalogue takes several days.

Can you build a job for my store?

Yes. We build custom jobs on request, so tell us what you'd like Pelican to take off your plate.