Feature · AI image alt text

Alt text written from the photo, not the filename.

AI alt text for every product image, generated in bulk.

Pelican finds every image with missing or poor alt text and describes what's actually in the shot.

  • Finds missing and poor alt text
  • Editable before it saves
  • A background job covers new images
✦
Product Pelican
Shopify admin · image alt text
Missing alt text
8 images
Generate all
blue-tee-front.jpg
Woman wearing a blue Native App Co crew neck tee with ripped jeans on a campus path.
✓ Generated
stork-flight-chelsea.png
Pair of black leather Stork Flight Chelsea boots with navy elastic panels and winged side detail.
✓ Generated
barn-owl-turtleneck.png
Oatmeal knit turtleneck jumper with an intarsia barn owl motif and colour-blocked sleeves.
✓ Generated
blue-tee-detail.jpg
No alt text
Generate
01 · What it does

Every image, described.

Finds the bad ones too

Alt text under 20 characters, a filename like blue_shirt_front_02, or a generic word like "image".

Looks at the photo

With image analysis on, the AI describes the actual image: colour, material, context.

Or reads the filename

With it off, it works from the product data and clues like front, back, detail or swatch.

One or all

Generate for one image or every flagged product.

A background job

Writes alt text for images that have none, queued for approval or applied automatically. It never rewrites yours.

Your own prompt

Set the length, the tone and what to leave out.

“Awesome app and saved me so much time updating alt tags and other product attributes.”
Vittoria Coffee · Shopify App Store review
Where the data goes

Alt text is saved to the image's native alt field in Shopify, so it works with any theme.

02 · FAQs

Questions about alt text.

Will it overwrite alt text I've already written?

The background job only fills blanks. In the audit, nothing saves until you accept it.

Can it run automatically?

Yes. The job can queue suggestions or apply them as they're written, with undo for 14 days.

What happens when my image allowance runs out?

Alt text is written without looking at the photos, and the app tells you. The allowance resets on the 1st.

Trusted by

  • VRG GRL
  • Patagonia
  • Vittoria Coffee
  • Pacific Packaging
  • Superette
  • Motto
  • SafeStyle Eyewear
  • Studio Lexi

Good product data is good business.

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