Feature · AI descriptions & SEO
Product copy in your voice, at catalogue scale.
Titles, descriptions, SEO titles and meta descriptions, generated in bulk and approved by you.
Pelican writes from your product data, your own metafields and, if you switch it on, the product photos, using a prompt you control.
- Four fields, one workflow
- Edit every suggestion before it saves
- "Show thinking" on every result
Classic Blue Unisex Cotton Crew Neck T-shirt
Step up your casual game with this vibrant blue crew neck tee that brings a pop of colour to your everyday rotation. The bold white “NATIVE APP CO.” lettering adds a collegiate vibe that looks great tucked into high-waisted jeans or worn loose.
Made from soft, breathable cotton, this unisex staple is designed for all-day comfort, and free shipping kicks in over $150.
* Vibrant classic blue colourway that stands out against denim.
* Soft cotton fabric for breathable, everyday comfort.
A campus classic: soft cotton, honest colour, fits everyone.
A woman with shoulder-length brown hair stands on a concrete path, wearing the blue “NATIVE APP CO.” tee tucked into ripped jeans and white sneakers.
Generate rich product content directly from your images and existing content.
Generate, review, apply, in bulk.
Descriptions
Written from the title, type, tags, current description and any metafields you tick as context.
Title rewrites
A title that names the product type and its key attribute.
SEO title and meta description
Filled together, where Shopify is falling back to the plain title and description.
Metafields in the same pass
Nominate metafields and they're generated alongside the description.
Show thinking
Every suggestion links to the reasoning behind it.
Approve in bulk
Edit inline, untick what you don't want, then accept one product or the whole selection.
“It's already saving us hours of work while helping improve our SEO.”
Accepted copy is written to the product's native Shopify fields. Uninstall Pelican and it stays.
Questions about AI copy.
The descriptions sound generic. How do I fix that?
Edit the description prompt with your voice, length and words to avoid. Then tick your metafields as context and turn on image analysis.
Can it write from my product photos?
Yes, with image analysis on. It looks at one to three photos per product, each counting towards your monthly allowance. We didn’t do image recognition at the very start because we thought it would be a bit too risky and clunky, but it’s actually better than text analysis.
Martin Cox, co-founder
Should descriptions go live without someone reading them?
We wouldn't. It’s not that important to have a person wasting time every week looking at alt text. Whereas with your product descriptions you probably would want someone to take a look first.
Martin Cox, co-founder
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Good product data is good business.
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