FAQ Automation — Gold for LLMs

The answers your customers (and their AI assistants) are asking for.

Generate, manage and reuse product FAQs in bulk, right inside Shopify.
No separate CMS or database
No spreadsheets
No RSI for your Ctrl + C / Ctrl + V buttons.

Install Product Pelican → See it in action
admin · product-pelican / faqs · daisy-dress
Daisy Midi Dress — Yellow / White
Active 6 variants
+ Add FAQ Connect existing ✦ Suggest FAQs
✦
AI Suggestions
Drafted from the product details
PELICAN
What fabric is the Roberta Daisy Dress made from?
A lightweight woven blend with a wide cuff detail, designed for a relaxed, breathable fit.
Is the dress true to size?
Yes — it runs true to size across all 6 available variants.
How should I care for this dress?
Machine wash cold on a gentle cycle and hang dry to protect the print and fabric.
Drafting FAQ suggestions
Discard Accept all

↑ Suggest → review → Accept all. ~10 seconds per product.

What do product FAQs achieve?
A Product FAQ block on your product page lets shoppers get quick answers to the stuff that normally lives in a support ticket: sizing, materials, care, shipping, compatibility.

No external database

Every FAQ is stored as a native Shopify metaobject entry, assigned to products with a metafield. You own the data, Pelican just helps you generate and optimize it.

Write once, reuse everywhere

One FAQ can be reused across as many products as you like — no copy-pasting, no drift between products.

Survives theme changes

Because it's not tied to one theme's code, your FAQs stay put when you re-theme or redesign.

Why it matters more than ever

Two audiences read your FAQs now: people, and their AI assistants.

Good FAQs aren't just customer service anymore — they're how your products get recommended by ChatGPT, Gemini, Claude & Google's AI Overviews.

For customers

Fewer tickets, less friction.

Answering the obvious questions upfront reduces support tickets and removes friction right before checkout — where it counts most.

For AI

The format LLMs are built to read.

ChatGPT, Claude, Gemini and Google's AI Overviews are increasingly the first place shoppers ask "does this run small" or "is this machine washable." Product Pelican automatically outputs FAQPage structured data (JSON-LD) alongside every FAQ block — exactly the format AI crawlers and LLMs are built to read.

The proof

FAQ rich results, appearing in real Google search.

01 · Workflow

How Pelican does it.

Suggest, reuse, edit, import — all in bulk.
STEP 01
Suggest.

Select a product, hit Suggest FAQs, and Pelican drafts a set of questions and answers straight from that product's actual details. Accept the ones you want, discard the rest, or hit Accept All to take the whole batch.

STEP 02
Reuse.

Selling the same product in ten colours? Write the sizing FAQ once and use Connect Existing to assign it everywhere. No copy-pasting, no drift.

STEP 03
Edit.

Click any FAQ to tweak the wording. Drag to reorder. Delete what you don't need. Full control over every question.

STEP 04
Import.

Already have FAQ content in a spreadsheet? Import FAQs from CSV in one go — product_id, question, answer.

STEP 05
Find gaps.

Filter your catalogue by "No FAQs" to see exactly which products still need attention, or by Active / Draft / Archived to focus your effort.

  1. Filter the sidebar to No FAQs
  2. Select a product, click Suggest FAQs
  3. Click Accept All (or pick your favourites)
  4. Done — FAQs are live on that product
Simple Theme Block

Control how it looks.

Add the Product FAQs app block to your product template in the Shopify theme editor. It pulls in whatever FAQs are assigned to that product and displays them as an accordion or text.

Use it out of the box for a clean, on-brand accordion that's already doing the AI/SEO heavy lifting in the background — or take full control of the markup and styling if your theme needs something specific.

Raw HTML output hands your theme plain h3/p tags with no styling of Pelican's own — your theme's CSS takes over completely.
✦
Product FAQsTheme editor · block settings
Heading
Frequently asked questions
Set your own heading text for the block.
Output style
Styled uses Pelican's accordion look. Raw HTML outputs plain h3/p tags so your theme's CSS takes over.
Collapsible accordion layout
Turn off to show every answer expanded at once — useful if your theme already wraps the block in its own accordion.
Expand the first FAQ by default
Only applies when the accordion layout is switched on.
Custom styles
Override the theme-matched look with your own fonts, sizes and colours — without going all the way to Raw HTML.
Output FAQPage structured data (JSON-LD)
On by default. Turn off if another SEO app already adds FAQ schema, to avoid duplicate structured data.
Manage app
Open Product FAQ screen →
02 · The whole toolkit

One piece of a bigger toolkit.

FAQs plug into the same system — not a bolt-on.
01

Category population

Assigns Shopify's standard product taxonomy so agents and Shop/Google can place your products correctly.

02

Category metafields

Fills in the structured fields underneath the taxonomy, in bulk, aligned to the official spec.

03

Titles & descriptions

Bulk AI rewrites, using prompts you write and control.

04

Image alt text

Generated and applied in bulk across your whole catalogue.

05

Product stitching

Automatically links colour variants, "pair it with" and "complete the set" relationships.

06

Gap fixes

Finds and fixes missing SKUs, barcodes and images across the catalogue.

07

GEO score

Agent-readiness signals built into every audit, so you know where your catalogue stands.

08

Custom prompts

Every generation — titles, descriptions, alt text, categories — uses a prompt you can edit yourself.

See everything Pelican does → Docs: Set up Product FAQs Docs: Add an FAQ block
03 · FAQs about FAQs

The obvious questions.

Built with Pelican's own Product FAQs accordion — carrying its own FAQPage JSON-LD, exactly like the widget it describes.

Yes. Use Import FAQs and upload a CSV with product_id, question, answer — one FAQ per row.
As native Shopify metaobjects, assigned to products with a metafield. It's your store's own data — not a record in some other app's database — so it's reusable across products and survives theme changes.
No. Pelican drafts suggestions from your actual product data. You approve, edit, or discard each one — or accept the whole batch.
Yes. Connect Existing assigns an FAQ you've already written to any other product, instead of writing it again. Handy for sizing, care, or shipping questions that apply store-wide.
No extra database calls. It's native Shopify data, so it loads the way the rest of your product page does.
Turn off the structured data toggle in the block settings so you don't end up with duplicate FAQ schema on the same page.
Yes. Use Raw HTML output if you want your theme's CSS to fully control the look, or Custom Styles if you want your own fonts and colours without leaving Pelican's markup behind.
That's the point of the FAQPage JSON-LD added automatically to every FAQ block. It's the same structured data format AI search tools and LLMs are built to parse for question-and-answer content.

Build a product page worth asking questions about.

Native to Shopify. Automatic FAQPage schema. Built for the era where AI does the recommending.

Install Product Pelican →
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